Women are reclaiming their purpose and making an impact.#dashshot
Meet Rupa Dash, an Indian entrepreneur and filmmaker from Cuttack, Odisha. Currently based in Los Angeles, California, Dash is the co-founder and CEO of Dash Global Media, an entertainment company recognized for film packaging, global brand strategies and financing for world cinema. A firm believer and advocate for gender equality and women’s development, Dash is also the co-founder and CEO of World Women Foundation, a non-profit organization providing community, mentorship, education and a resource network for budding female entrepreneurs. One of World Woman Foundation’s most prominent endeavors is the World Woman Summit.
Tell us how it was getting started in your career? What was your greatest fear starting?
I am the first girl in my family to get an education and was out there to find a world where I belong. I am not sure what it is like to be fearful. I didn’t have anything to lose and I always did something, when I was absolutely not ready for it. Even while starting my career that was the case. I think that’s how you get started. The breakthrough happens when you just show up and do it. No fear allowed when you are getting started.
How have you seen the landscape change for women in entertainment, not just Bollywood, but also on Western screens, both big and small?
We are seeing a shift in the strong female characters in film represent today’s changing society and show what women are capable of accomplishing, but for the most part, women continue to have a limited presence in terms of holding substantial roles in film. Although there are few exceptions, women are often absent in top-grossing films. Considering the fact that the global film industry releases approximately 1,000 films per year, it is astonishing to think that only a few of those have female leads . But we are seeing a shift and it is refreshing to see and highlight positive films that show women who are complex, admired, and powerful. Additionally, these films had monetary success proving that people are ready to see a woman playing the leading role.
Audiences are making choices with their dollar, they are becoming more intelligent with your consumption more than ever before. “Wonder Woman,” “Moana” and “Trolls” were among the few global box-office hits that featured women protagonists and have changed the face of the industry at large.